Case Study - Brand Mark / Logo
Big Wave Alliance - Infinite Connection
Big Wave Alliance, founded by Gary Linden, needed a mark for a new alliance uniting the world’s big-wave surfing community. Freddy Olander had long been drawn to the inverted triangle as a symbol of water - so the mark combines three interlocking triangles into one continuous, infinite flow, echoing the ocean itself.
The challenge
A new alliance needed a mark strong enough to represent riders across every major big-wave region in the world.
The idea
Three interlocking, inverted triangles reading as a single unbroken current - strength and unity rendered as a single continuous line.
Eva’s contribution
Eva designed the logo directly with founders Gary Linden and Freddy Olander.
Results & recognition
The identity has travelled with the Alliance into features in Surfer Magazine and Stab.
Publications
- - Surfer Magazine
- - Stab Mag