Case Study - Integrated Campaign

Google - Ghedh

Most national anthems, sung with pride for generations, carry lyrics rooted in war and conquest. Ghedh takes one peaceful line from every national anthem in the world and weaves them into a single new song - an international anthem anyone can sing.

Client - Google Role - [INFORMATION NEEDED: confirm agency/employer context and Eva’s exact role on this project.] Category - Integrated Campaign

ASSET-GHEDH-IMAGE-01 Key campaign still or key visual, landscape.

The challenge

How do you talk about unity without sounding like a slogan? The brief called for an idea built on real cultural material, not a generic peace message.

The idea

Rewrite collective identity in the language it already uses - anthem lyrics - by selecting the least violent, most human line from every country’s anthem and combining them into one composition.

Eva’s contribution

[INFORMATION NEEDED: confirm Eva’s specific contribution to concept, music production, or execution.]

Results & recognition

Recognised internationally and covered by advertising trade press including Ads of the World and AdForum.

Awards

MUSE Awards - Integrated CampaignPlatinum
YoADC - Integrated CampaignMerit

Publications

- Ads of the World
- AdForum
- ReasonWhy.es
- Branding News

Full production credits available on request.

More work

All projects

EDEKA