Case Study - OOH / AI-Assisted Campaign
Lufthansa - Why Wait?
Timed to Gamescom in Cologne, this OOH campaign turned in-game locations into real Lufthansa destinations - AI-generated visuals styled after soon-to-be-released video games, paired with one cheeky line: why wait for the game? Fly to these places now.
The challenge
Reach a gaming audience at the exact moment and place they gather, with a message about travel that doesn’t feel bolted onto the event.
The idea
Borrow the visual language of upcoming games and place it across Cologne - the airport, the city centre, and a truck circling the venue - turning the gap between game world and real destination into the entire joke and the entire pitch.
Eva’s contribution
[INFORMATION NEEDED: confirm Eva’s exact contribution - concept, AI visual direction, OOH placement - for precise attribution.]
Results & recognition
[INFORMATION NEEDED: any confirmed reach or engagement figures approved for public use.]
Full production credits available on request.