Case Study - Brand Identity / Social Media

Surf Camp LT - Yes, We Surf

Building Baltic Sea surf culture from a standing start - against the widespread belief that you simply can’t surf in this region.

Client - Surf Camp LT Role - Independent - brand identity & social media management (iStudio period, 2019-2021) Category - Brand Identity / Social Media

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The challenge

Change a deep-seated misconception (“you can’t surf here”) with no existing surf culture or audience to build on.

The idea

Bold branding, loud PR, collaborations with brands like Jeep, Red Bull, Decathlon and Hermis, an award-winning inclusion initiative (surf therapy for children with autism), and a targeted events strategy - turning Surf Camp LT into the Baltic’s summer destination of 2020.