Case Study - Brand Identity / Social Media

Surf Camp LT - Yes, We Surf

Building Baltic Sea surf culture from a standing start - against the widespread belief that you simply can’t surf in this region.

Client - Surf Camp LT Role - Independent - brand identity & social media management (iStudio period, 2019-2021) Category - Brand Identity / Social Media

ASSET-SURFCAMP-IMAGE-02 Event photo - brand activation or community event, wide.

ASSET-SURFCAMP-IMAGE-03 Surf therapy / inclusion initiative photo, wide.

ASSET-SURFCAMP-IMAGE-04 Brand partner collaboration photo (Jeep / Red Bull / Decathlon / Hermis), wide.

ASSET-SURFCAMP-IMAGE-05 Additional event or lifestyle photo, portrait.

The challenge

Change a deep-seated misconception (“you can’t surf here”) with no existing surf culture or audience to build on.

The idea

Bold branding, loud PR, collaborations with brands like Jeep, Red Bull, Decathlon and Hermis, an award-winning inclusion initiative (surf therapy for children with autism), and a targeted events strategy - turning Surf Camp LT into the Baltic’s summer destination of 2020.

Eva’s contribution

Eva led brand identity and social media content for Surf Camp LT.

Results & recognition

Recognised as a Changemakers ON winner and grant recipient; covered by TV3 News and regional Lithuanian press.

Awards

Changemakers ON - Social ImpactWinner & Grant Receiver

Publications

- TV3 News
- LT. Real Is Beautiful
- Atvira Klaipėda
- Vakaru Ekspresas

More work

All projects

EDEKA