Case Study - Guerilla Campaign

Surfshark - Data Leak Pipe

On the day Meta opened its new Munich office, Surfshark installed a very literal, very pink, very public leaking pipe at the entrance - a physical metaphor for the data that leaks out of Big Tech every day.

Client - Surfshark Role - [INFORMATION NEEDED: confirm agency/employer context and Eva’s exact role on this project.] Category - Guerilla Campaign

The challenge

Surfshark needed to dramatise an abstract idea - data privacy - at the exact moment and place the message would land hardest: outside a Big Tech company’s front door.

The idea

Make the metaphor literal. Build a pipe that appears to leak directly in front of Meta’s new office, contrasting Big Tech’s data practices with Surfshark’s core promise: keeping data in, not out.

Eva’s contribution

[INFORMATION NEEDED: confirm Eva’s specific contribution to this activation.]

Results & recognition

Picked up by tech and business press internationally, including TechRadar, Bored Panda, Fox4 and CRN.de.

Awards

Digital Communication Awards - Boldest CampaignGold
Digital Communication Awards - Brand CampaignBronze

Publications

- TechRadar
- Bored Panda
- Fox4
- CRN.de

Full production credits available on request.

More work

All projects

EDEKA