Case Study - Product Launch / Integrated Campaign
Volkswagen - The New Tiguan
The launch of the new Tiguan, built across a design film, a product film and a still-image campaign - “for all life’s journeys.”
The challenge
A new-generation SUV launch needs to feel both premium and personal, and had to work across very different formats: design storytelling, product detail, and everyday life.
The idea
For the first time in the category, the campaign cast a female couple as the protagonist duo leading the launch - grounding the car in a real, contemporary life story rather than a spec sheet.
Eva’s contribution
[INFORMATION NEEDED: confirm Eva’s exact contribution across the three deliverables - design film, product film, stills - for precise attribution.]
Results & recognition
[INFORMATION NEEDED: any confirmed reach, sales, or brand-lift figures approved for public use.]
Full production credits available on request.