Case Study - Film / Social & Cultural Campaign
EDEKA - Super Marc
EDEKA and Jung von Matt paired the supermarket chain with loop musician Marc Rebillet for a spot built entirely around one absurd, lovable mission: finding the Schmand (sour cream) aisle.
Watch the full film
The challenge
EDEKA needed a piece of communication that could compete for attention against entertainment, not just other ads - something culture would share on its own, not because it was told to.
The idea
Cast a musician famous for turning ordinary moments into looped, hypnotic performances, and let him do exactly that inside a supermarket aisle - treating a grocery run as a genuine live set.
Eva’s contribution
Eva Povilauskaite contributed to the campaign as an Art Director at Jung von Matt, working as part of the wider creative team. Her role included concept development, developing and implementing creative ideas, and creating social media assets that extended the campaign across digital channels.
Results & recognition
The film turned “Schmand” into a genuine cultural moment in Germany and travelled well beyond the campaign’s media plan, picked up by music and culture press internationally.
Awards
- New York Festivals Awards - Retail Stores & E-Commerce
- New York Festivals Awards - Best Use of Influencer
- Cannes Lions - Original Use of Music
- Clio Awards - Music - Original
Publications
- - Music Radar
- - The Awesomer
- - EDM.com
- - Music Tech
- - Stern
- - Deutschlandfunk Kultur
A full, verified credits list is available on request.
More from this project
The case study
Cultural reaction, in real time
