Case Study - Film / Social & Cultural Campaign
EDEKA - Super Marc
EDEKA and Jung von Matt paired the supermarket chain with loop musician Marc Rebillet for a spot built entirely around one absurd, lovable mission: finding the Schmand (sour cream) aisle.
The challenge
EDEKA needed a piece of communication that could compete for attention against entertainment, not just other ads - something culture would share on its own, not because it was told to.
The idea
Cast a musician famous for turning ordinary moments into looped, hypnotic performances, and let him do exactly that inside a supermarket aisle - treating a grocery run as a genuine live set.
Eva’s contribution
[INFORMATION NEEDED: confirm Eva’s specific responsibilities on this project - e.g. concept, art direction on set, styling of the aisle, casting input - so this section can name her contribution precisely rather than generally.]
Results & recognition
The film turned “Schmand” into a genuine cultural moment in Germany and travelled well beyond the campaign’s media plan, picked up by music and culture press internationally.
Awards
- New York Festivals Awards - Retail Stores & E-Commerce
- New York Festivals Awards - Best Use of Influencer
- Cannes Lions - Original Use of Music
- Clio Awards - Music - Original
Publications
- - Music Radar
- - The Awesomer
- - EDM.com
- - Music Tech
- - Stern
- - Deutschlandfunk Kultur
A full, verified credits list is available on request. [INFORMATION NEEDED: the credits block on the previous site displayed several duplicated and possibly misattributed names - recommend supplying a clean, confirmed credits list before publishing names publicly.]