Case Study - Brand Film

Lufthansa - All It Takes Is A Yes

A protagonist is pulled out of her everyday life the moment she types a destination into the Lufthansa app - dropped into a dumpling shop in Shanghai, the turquoise water off Rio de Janeiro, a wedding party in Rome, and the vast desert light of South Africa.

Client - Lufthansa Role - Art Director - Lufthansa, Serviceplan Category - Brand Film

ASSET-YES-IMAGE-01 Key still - one of the four destination scenes (Shanghai / Rio / Rome / South Africa), landscape.

The challenge

Airline advertising defaults to postcards. Lufthansa needed a film that made booking a flight feel like the first small act of a much bigger story, aimed at reigniting desire to travel.

The idea

Treat the search bar as a portal. Inspired by magical realism, the film blurs the line between typing a destination and actually arriving there - reality and dream sharing the same frame.

Eva’s contribution

[INFORMATION NEEDED: confirm Eva’s exact role and contribution on this specific film - concept development, on-set art direction, locations, casting - and the production timeframe, so this can be stated with confidence.]

Results & recognition

[INFORMATION NEEDED: any confirmed reach, view count, or business impact figures for this film, if available and approved for public use.]

Awards

Clio Awards - Film CraftSilver & Bronze
Cannes Lions - Film CraftShortlist ×2
New York Festivals - Film CraftBronze ×4

Full production credits available on request.

More work

All projects

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