Case Study - Brand Film
Lufthansa - All It Takes Is A Yes
A protagonist is pulled out of her everyday life the moment she types a destination into the Lufthansa app - dropped into a dumpling shop in Shanghai, the turquoise water off Rio de Janeiro, a wedding party in Rome, and the vast desert light of South Africa.
Watch the full film
The challenge
Airline advertising defaults to postcards. Lufthansa needed a film that made booking a flight feel like the first small act of a much bigger story, aimed at reigniting desire to travel.
The idea
Treat the search bar as a portal. Inspired by magical realism, the film blurs the line between typing a destination and actually arriving there - reality and dream sharing the same frame.
Eva’s contribution
Eva Povilauskaite contributed to the campaign as a Senior Art Director at Serviceplan, working as part of the wider creative team. Her role included concept development and developing the broader campaign around the hero film, translating the central creative idea into a cohesive campaign across multiple touchpoints.
Results & recognition
“All It Takes Is a Yes” received international recognition across major advertising and creative award shows, with honours spanning film craft, cinematography, editing, music and sound.
Awards
- Cannes Lions - Film Craft
- Clio Awards - -
- New York Festivals - -
- ADC Europe Awards - -
- The One Show - -
- ADC Germany - -
- Cresta Awards - -
- Gerety Awards - -
Full production credits available on request.
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